by Ann Marie Flamenco | Dec 8, 2020 | Branding
Brand Identity Series, #4: Imagery December 8, 2020 A deep dive into the power of photography, graphics, and iconography for the fourth and final piece in our brand identity series. The more you see, the more you know.” – Aldous Huxley A few months ago, Google...
by Ann Marie Flamenco | Nov 17, 2020 | Branding
6 Brand Trends We’re Thankful For in 2020 November 17, 2020 A brief list of impactful brand trends that we noticed from January 2020 through November 2020. If no one hates it, no one really loves it.” – Jessica Walsh To put it mildly, 2020 has been...
by Ann Marie Flamenco | Nov 3, 2020 | Branding
Brand Identity Series, #3: Logo & Color November 3, 2020 For the third installment of our series on brand identity, we will analyze the significance and impact of logos and color. A logo is the period at the end of a sentence, not the sentence itself.” –...
by Ann Marie Flamenco | Oct 20, 2020 | Branding
The Difference Between Brand Image And Brand Identity October 20, 2020 You put so much work into building a strategic brand identity, but does it match up with your brand image? Your brand is what people say about you when you are not in the room.” – Jeff...
by Ann Marie Flamenco | Oct 6, 2020 | Branding
Brand Identity Series, #2: Typography October 6, 2020 This is the second installment of this series on brand identity explores the impact, definitions, and evolution of typography. Typography is what language looks like.” – Ellen Lupton What is typography? Does...
by Ann Marie Flamenco | Sep 22, 2020 | Design Thinking
The Case for Design: Voter Turnout September 22, 2020 As part of our ongoing series “The Case for Design,” we take a look at the branding and design principles exercised in several posters designed to encourage voter turnout for the United States’ 2020...
by Ann Marie Flamenco | Sep 8, 2020 | Branding
Brand Identity Series, #1: Messaging September 8, 2020 This is a multi-post series on brand identity, starting with a brand’s messaging. Photo by Jake Charles People do not buy goods and services. They buy relations, stories, and magic. – Seth Godin When...
by Ann Marie Flamenco | Aug 25, 2020 | Design Thinking, Inspiration
Our Pledge: We Stand For Anti-Racism and the BLM August 25, 2020 How we intend to take purposeful action in pursuit of racial equality Photo by @koshuuu In a racist society it is not enough to be non-racist, we must be anti-racist.” ― Angela Y. Davis Black Lives...
by Ann Marie Flamenco | Aug 12, 2020 | Design Thinking
Hue Guessed It: Thoughts On Color August 12, 2020 Color can be such a powerful communication tool. Recently, we wrapped up two client projects that were very heavily focused on how to use color intentionally both as a contribution to the brand as well as the user...
by Ann Marie Flamenco | Jul 28, 2020 | Design Thinking
Unlock The Answers To Your Design With User Interviews July 28, 2020 Why user interviews are important, and how to conduct them effectively (even remotely) Ahhh, your first user interview… You’ve got your project brief. You understand the objective. You’ve...
Recent Comments